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Thursday, 17 November 2016

print towards typography - Bodoni

Bodoni - Transitional Typeface


It is a series of serif typefaces following the ideas of John Baskerville, It was of increased stroke contrast and a more vertical, slightly condensed, upper case.

 Some characteristics of Bodoni include the square dot over the letter “i”, and a double storey “a”. The capital “Q’s” tail is centered under the figure, and the uppercase “J” has a slight hook. Also, there are two versions of the uppercase “R”, one with a straight tail and one with a curved tail.

While its closest and likeness is Didot and Baskerville they is slight differences (see below)





 Bodoni has been used for a wide variety of material, ranging from 18th century Italian books to 1960s periodicals. In the 21st century, the late manner versions continue to be used in advertising, while the early manner versions are occasionally used for fine book printing. However, this typeface is generally not suited for setting big bodies of text, as the verticality of the letter forms interferes with the text’s horizontal rhythm (we read left to right, but Bodoni leads our eyes up and down instead)

Image result for poster for the movie and play Mamma Mia! Image result for bodoni font in use

Image result for bodoni font in use Image result for bodoni font in use
Image result for bodoni font in use Image result for bodoni font in use

Here are some examples of the font. As you can see it's up there with the big names in fashion as well as a starring roll in the movie scene.

The characteristics of this font being the fact it takes the eye up and down as well as across makes it an easy choice for a classy type of project that calls for a more sophisticated style of work.  The unbracketed serifs and even geometric styling has made this a popular font seen in almost every kind of typesetting situation. The list does seem endless.

Image result for calvin klein Image result for calvin klein

WHATS NOT TO LIKE ?

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